Localz were an existing HubSpot user looking for a partner to rebuild their website on HubSpot. It needed to act as a sales funnel for their three core geographies - UK, Australia and US. They were looking for an exciting new design & structure that would resonate well with their target audiences by improving the user experience of the site and to improve the lead conversion potential.
Their old website would often ‘fall over’. The nav was confusing & visitors had trouble finding the right info. The site had a high bounce rate and low conversions. They were creating a lot of campaign content but it was not linked to the main site.
We agreed on a Growth Driven Design approach to the new site. We started with strategy workshops to document new messaging, positioning, personas and a two-stage sitemap. Pages were designed & built with SEO, CX and lead conversion in mind. Lead management processes were redesigned and Sales Pro tools deployed including integrated, localised meeting links on the website. Valuable campaign content was integrated on the main site with on-page video content and new customer stories & resource hubs.
The team felt like an extension of our core team and cared as much as we did for the new site. Loved universally by our team, the slick & interactive site now generates leads and serves up consistent content to visitors. Louise Robertson, GMD, Localz
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