ClickRay and Storylead, an inbound marketing & sales agency, developed an all-encompassing solution for the client to use HubSpot CMS and CRM to their full potential. ClickRay was in charge of building a database-driven website that would present the client’s offerings stored in a third-party platform. The main goal was to allow for the offerings to automatically respond whenever the data was updated in the third-party platform.
In order to best serve their clientele, our client wanted to display the whole customer journey on their website: beginning at the pain points and challenges of their own clients, followed by bringing them to the right products and services.
The main challenge was to showcase the client’s products and services on the website and use these offerings in their sales process while eliminating the excess work for the client resulting from manual data transfers and updates. While we guided the client’s team of developers through creating custom APIs between the single source of truth and CRM + CMS, we created the data structure in HubDB and connected it to a dynamic site, so that the offerings would be automatically displayed and updated.
The result was a website that displays the complete customer journey beginning with the pain points and challenges of users, bringing them to the appropriate products & services in a fully automated and easy-to-use way using a single source of truth.
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