HubSpot CMS | Developing a Branded, Easy-to-Use Site for Payments Firm

It started with a thoughtful and straightforward UX strategy based on the client’s personas, business goals and brand needs.

Details:

Company name:

Adlib

Web Design Agency:

Name:

SmartBug Media

Reviews:

539 Reviews

HubSpot Service Partner Tier:

Elite

Overview:

Adlib software help their clients maximize the potential of their documents, content and people. Adlib first engaged SmartBug for web strategy when they decided to relaunch their website. After seeing our UX strategy and enjoying collaboration from SmartBug’s web team, Adlib extended their engagement with us to create a new website—and they needed it within three months.

Problem the company had:

Adlib needed a thoughtful and straightforward UX strategy based on their personas, business goals and brand needs. This meant going outside of the template to create a site with custom design and features.

The Hubspot CMS solution:

We started with a template solution, but realized that we needed to go beyond the template to meet the client’s needs. Our team created a mood board to help guide the client’s branding, and closely collaborated with the client and other SmartBug team members to ensure we met each client need within the tight timeline.

Results:

Without cutting corners, we supercharged our processes and created an aggressive, all-hands-on-deck plan to deliver a custom site on a short timeline.