HubSpot CMS | Developing Updated Website for Security Software Firm

Before revisiting their website, eConnect didn’t have a consistent visual brand. The new site introduced an animated, futuristic visual identity and elevated the brand’s inbound assets.

Details:

Company name:

eConnect

Web Design Agency:

Name:

SmartBug Media

All examples from: SmartBug Media

Reviews:

715 Reviews

HubSpot Service Partner Tier:

Elite

Overview:

eConnect is a global leader in intelligent software solutions that automate processes in the gaming and hospitality industries. eConnect solutions integrate with all major gaming, hospitality, and surveillance systems, providing AI, data, and video analytics to improve business efficiency and profitability. eConnect turned to SmartBug Media® to write, design, and build a fully branded website that communicates its value and positions the company as an industry expert.

Problem the company had:

eConnect wanted to launch an updated, easy-to-use website that incorporates the latest development standards and provides a high-class user experience, all while showcasing its recently redefined solution suites.

The Hubspot Content Hub solution:

The SmartBug® team built a website with on-brand images, graphics, and text. eConnect wanted a sleek and modern website to reflect its advanced software offerings. Their previous website wasn't built in HubSpot, contained outdated elements, and emphasized different product positioning. SmartBug created a custom homepage, complete with an interactive graphic, as well as solutions pages with updated designs and copy.

Results:

Better Positioning The SmartBug creative team launched a site that speaks to unique prospective customer groups. Modern, Cohesive Look The creative team worked to create a visually pleasing, branded website.