With a fresh new look following a website redesign, this disability advocates firm also made improvements to SEO and lead generation efforts. Each webpage aligns with specific user intent, making conversion paths clear. Additionally, SEO best practices are continually applied throughout the site, ensuring that content, code, and design are fully optimized for improved user experience.
Following Google algorithm updates and issues with outdated imagery, DEF's website needed some improvements for optimization purposes. The user experience also needed enhancements to improve conversion rates.
The updates to the website included an emphasis on improving search visibility and decluttering the appearance of webpages. The Bluleadz team used keyword research to better match the search intent of their audience and redesigned the aesthetic through the site. From a user perspective, conversion paths were more apparent after the Bluleadz team added forms throughout the site, aligning messaging with content offers that were relevant to users at each stage of the buyer's journey.
Following the website redesign launch, UX was vastly improved. With new content added, like a hero video on their homepage, and cleaner design, the site has a strong foundation for driving more conversions and providing a more streamlined experience.
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