Dynamic CTAs on a Blog based on Category

This blog (post template) features dynamic CTAs that display based on the category of the blog post. If no CTA is available for that category then a default CTA is presented.
Top and sidebar dynamic CTAs

Details:

Company name:

Post Planner

Region

United States

Industry:

Software

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

Post Planner is a social media scheduling tool with a high traffic blog that shares tips on how to be successful on social media.

As a part of their website optimization efforts, Post Planner wanted to both improve the experience on the blog as well as improve a variety of metrics such as CTA clicks, conversion, and of course revenue.

Problem the company had:

Post Planner wanted to ensure that the CTAs on their blog posts matched the content of the post. They had a feeling that overly general CTA offerings were not compelling clicks.

The Hubspot CMS solution:

We developed a blog post template that features dynamic CTAs that display based on the category of the blog post. If no CTA is available for that category then a default CTA is presented.

This solution helps ensure that they can use the most compelling AND relevant CTAs on their posts. A simple solution with big results and fully focused on building a contextual experience for the visitor.

Results:

A .02% lift in CTA clicks on a very high traffic blog.

A 3.2% increase in customer conversion rate from people that entered the website from a blog post.

A 26.19% revenue lift the month after launching!

Details:

Company name:

Post Planner

Region

United States

Industry:

Software

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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