Limelight is a planning, forecasting, and reporting software for enterprise ERP systems. They came to Web Canopy Studio to help reposition their company, build their website, and ultimately grow their revenue. We helped by redefining how their brand was conveyed, building new user flows on their website that spoke to the right people in the B2B Enterprise SaaS world, and creating a solid lead conversion process that helped their website start delivering qualified leads almost instantly.
Limelight was building their brand by utilizing outbound almost exclusively. They had hit a ceiling, and they knew in order to achieve the goals they'd like to see, they would need to shift to an inbound process.
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Limelight worked with Web Canopy Studio to build a clear and concise website that helped tell their story, position their brand, and convert their visitors into leads. When selling a B2B SaaS product to an enterprise-level company, there is no room for error in sending the right message to the right people at the right time. As you'll read below, we broke down the website into various sections that help tell their story in just that way.
Since the site launched at the beginning of the year (2019), sessions are up 91%, and contacts are up 378%! They've turned 18 new customers in the year simply from inbound, most notably the shift starting in April.
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