Oregon State University's Professional and Continuing Education (PACE) program connects learners across Oregon and beyond with accessible educational opportunities. OSU came to Web Canopy Studio looking for a way to attract new learners, engage with their website featuring over 100 programs, and delight their 100,000 subscribers with email campaigns. Utilizing HubSpot's HubDB and email workflows, Web Canopy Studio was able to create an integrated experience for their ideal customers.
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The site was hosted on Drupal and was so customized that there was little OSU could do to update it or keep it secure. It was time-intensive to edit emails and web pages - navigating a byzantine network of web pages and updating CSS and HTML.
Oregon State University's PACE program now has a modern website that resonates with its tech-savvy audience, new email templates, and increased engagement in their newsletters. They can focus more on producing content and less on trying to manage the tools that deliver that content. Utilizing the power of HubDB, their whole website is essentially a massive spreadsheet which means simple changes that used to take a few hours can now be done in minutes.
Leads have increased by 148% Enrollment has gone from 10,219 learners in 2019 to 70,257 learners so far in 2020 75% growth in revenue for Q2 year over year 40% growth in revenue for Q3 year over year Overall growth of 10% in revenue for the year
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