We developed a brand new website on the HubSpot platform, focused on segmenting their target audience for the different kinds of buyers that wanted to invest in US properties. By implementing a more clarified message strategy — not centered exclusively on the properties they sold, but on solving the complex problems their prospects were having by guiding them through the buyer's journey via content on their website using pillars and various website pages, blogs, and landing pages.
As a real estate company, there was a major need to showcase their business in organic search results, specifically the markets of Miami and Manhattan — two of the most saturated and most difficult markets to break into in terms of search ranking.
Utilizing the HubSpot Content Hub, we were able to highlight their luxury brand, solve virtually all of their technical SEO issues because of a rebuild of new code on a more sophisticated platform, drastically grow their traffic, conversions, and MQL handoff which lead to increased sales numbers, and provide a better user experience.
Since the launch of the website in October of 2017, they've increased traffic by over 145%. They've increased their leads by over 295%. What's important to note about this number is that these are not just random people engaging with their foreign buyer tax policy information for purchasing multi-million dollar properties in the US. These are highly qualified candidates.
Share
Facebook
Twitter
LinkedIn
Email