The Good Feeding website is the start of a journey that translates scientific research into resources that are helpful and relevant to busy Moms and Health Professionals. The strategy and UX of the site are designed around one central ‘search’ function built entirely on HubDB. A huge variety of content - blogs, videos, pillar pages, landing pages, and FAQs - is all indexed and organized so users can discover (or be guided to discover) content using a combination of tags and keyword searches.
Years of scientific research needed to be organized, written, and presented in meaningful ways. The design and configuration of the search function had to deliver a great UX for MVP launch, and enable the site and content to scale over time.
The agency worked with the client team to develop a content strategy that centered around 8 content pillars for launch. Each pillar had supporting blogs, FAQs, and video content. This vast amount of content in varying formats was produced using a combination of website pages and landing pages, but we needed to find a way to tag that content so it all pulled through in a single search interface. Enter HubDB.
The site is now neatly organized and can easily be searched to find the content you are looking for. The site was just recently launched, so we’re still gathering overall results on the new site.
Share
Facebook
Twitter
LinkedIn
Email