HubSpot CMS | Holiday calculator drives over 40,000 leads for Breathe

Details:

Company name:

Breathe

Web Design Agency:

Name:

Blend – Websites, Onboarding & Integrations

Reviews:

90 Reviews

HubSpot Service Partner Tier:

Diamond

Overview:

Breathe is the leading UK developer of HR SaaS for SMEs. The company approached Blend to redesign its website as it migrated from WordPress to HubSpot, with the aim of improving conversion rates across the funnel. As part of this project, we rebuilt Breathe’s lead-generating holiday calculator tool in HubSpot.

Problem the company had:

Breathe wanted new versions of its lead-generating website assets, so it could: - increase website traffic - improve the website’s SEO

The Hubspot CMS solution:

Using the full power of HubSpot's CMS and marketing automation platform, we wrote, designed, and developed the functionality of the calculator from the ground up. When Breathe later rebranded, we redesigned the look and feel of the page as part of a site-wide redesign to reflect the new brand identity. Initially a gated feature, the calculator has since been un-gated to make it more accessible and drive further engagement.

Results:

The new version of the calculator has received over 500,00 views to date. When gated, it resulted in 42,554 form submissions. In the past 12 months, the calculator has been Breathe’s 4th most popular page for driving new free trials.