Raka worked with massAV to define a strategy including personas, SMART goals, and website architecture aimed at telling the story of this event production company. The end result is a website that includes chat, a blog, a portfolio section to highlight their work, and a one-stop online marketing system where massAV can gather analytics, make quick adjustments, and publish new content easily.
massAV needed a new website that clearly communicated their services and expertise for a handful of different audiences. Additionally, the new site needed to generate more leads from organic search and to help massAV understand the lead sources.
After a strategy to define personas, SMART goals, KPI’s and tactics for SEO, content marketing, social media marketing and email marketing, Raka designed and developed massAV’s website with the ability to publish content, use HubSpot’s chat tool for sales, and easily add new content to their portfolio section to show new work.
massAV now has a website that is easier to manage than their previous site with editable areas across the site that their marketing team can easily use. The blog area also has helped massAV generate more website traffic and more leads.
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