At the beginning of 2021 we decided it was time to organize a complete refresh and redesign of our website. Being that we use HubSpot for almost every other area of our business, the HubSpot CMS was an easy choice. After finalizing the designs in Figma, we worked with a HubSpot Certified Partner (Dijy.com) to develop the site, templates, and an entirely new blog. Within a few weeks, we were proofreading and making edits to copy before officially going live!
Although PartnerPortal.io was performing strongly across organic and paid search, the site was outdated and difficult to navigate. We were losing high-intent, qualified prospects because the website no longer reflected our product.
Building and launching our new website with HubSpot has fostered a seamless experience for our team internally, as well as our prospects and customers. By introducing templated landing pages and dozens of design choices, our marketing team can launch new feature pages, blog posts and integration pages within the same amount of time it takes them to write the copy. HubSpot's flexibility has allowed us to launch a website that we're all very proud of!
Avg. Page Load Time has decreased by more than 50% Avg. Bounce Rates have reduced by 5% Avg. Page views per new user have increased 3000% Avg. Returning users has increased by 15%
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