HubSpot Gives Inbound.com a Revamp for 2022 Hybrid Audience

Inbound.com was built by Aptitude 8 entirely on HubSpot’s CMS Hub. The site leverages headless CMS Hub functionality to render content from Airtable, HelpScout, and Bizzabo to create an immersive experience for both in-person and virtual guests.
The experience page on inbound.com was where attendees could explore activities, INBOUND communities, network with other guests and more. It featured a carousel module that made editing the content a breeze.

Details:

Company name:

HubSpot

Industry:

Software

Web Design Agency:

Name:

Aptitude 8 Aptitude 8

All examples from: Aptitude 8

Reviews:

HubSpot Service Partner Tier:

Overview:

HubSpot's annual conference, Inbound, invites professionals from all over the world to come together to learn, build, and educate. With INBOUND 2022 being a hybrid event for the first time, they wanted the site to allow both in-person and virtual guests to feel connected. Aptitude 8 leveraged their technical expertise to bring HubSpot’s vision to light. Using Serverless Functions, Aptitude 8 relied on data, integrations, and CSS to build a dynamic and interactive site, all on HubSpot Content Hub.

Problem the company had:

HubSpot’s annual conference, INBOUND, was entering its first year as a hybrid event. HubSpot needed an event site that catered to both in-person and virtual attendees, allowing all guests to have an exciting and immersive INBOUND experience.

The Hubspot Content Hub solution:

Aptitude 8 worked with HubSpot to build each page, utilizing integrations and CSS, adding enveloping animations and maintaining accessible design throughout. Inbound.com was designed to provide an experience where all attendees could feel a sense of community, like they were at the physical event. Aptitude 8 maintained website stability, while still providing dynamic content, by utilizing Airtable and HubDB, with a layer of JSON that updated based on the user to show their unique schedule.

Results:

As a result of the improvements that were made in design, user experience, backend operations, and functionality, INBOUND 2022 sold out way ahead of time. Guests had the opportunity to feel truly connected with each other, the speakers and content.

Details:

Company name:

HubSpot

Industry:

Software

Web Design Agency:

Name:

Aptitude 8 Aptitude 8

All examples from: Aptitude 8

Reviews:

HubSpot Service Partner Tier:

More Software HubSpot Content Hub website examples:
A brand new bold and unique website for HUSWELLA brand new bold and unique website for HUSWELL
Software
Company: HUSWELL
Huswell partnered with BONANA to transform its services into a digital-first platform. We created a user-friendly website, integrated smart CRM tools, and optimized operations, positioning Huswell as an innovative leader in the industry.
Feefo Website Revamp & Legacy Module UpgradeFeefo Website Revamp & Legacy Module Upgrade
Software
Company: Feefo
Feefo, a customer review platform, partnered with Inbound FinTech to refresh their website. IFT upgraded legacy modules, optimised content and built templates for product pages, homepage, and pricing. The result was a functional, user-friendly site.
Driving Algorand's vision with a bold website redesignDriving Algorand's vision with a bold website redesign
Software
Company: Algorand
Agency: Blend | The HubSpot Website Agency
Algorand recently refreshed its brand and aimed to merge its separate websites into one. They partnered with HubSpot website agency, Blend, to execute a complete website overhaul, built on HubSpot CMS.
New website built for high-intent conversionsNew website built for high-intent conversions
Software
Company: Robin Radar Systems
Agency: Blend | The HubSpot Website Agency
Robin Radar wanted to enhance their website's user experience and implement their refreshed branding. Building on their successful long-term partnership, Robin Radar worked with Blend to develop and launch their redesigned website.
New brand presence in two monthsNew brand presence in two months
Software
Company: Wire Swiss GmbH
Agency: TRIALTA
Wire is a provider of secure and encrypted chats. The messenger service is aimed at governments and critical infrastructures, for example. The CMS project included the realignment of the brand and a focus on lead generation.