This healthcare manufacturer updated their website to increase engagement with prospects and their current customers. They implemented HubSpot’s chat feature as well as forms, allowing them to capture lead data and interact with their target audience. HUBDB allowed them to tie videos and product information together on one page for a better user experience.
ACI needed a website to support their business goals. They needed a website that was more user-friendly, easy to navigate, and optimized for SEO purposes and lead generation.
ACI used HubSpot to create a custom CMS theme starting from the base template that supported their website and business goals. HUBDB was applied by creating a database object and using digital asset management to tie the product videos and product documentation on the same page. HubSpot forms and chat were implemented to allow ACI’s team to interact with their customers and prospects instantly. HubSpot also allowed for the website to be optimized for SEO and mobile use.
Engagement increased immediately & ACI began receiving form and chat inquiries. Page views & time on each page increased with videos & product information all on one page. Website traffic increased with optimization for search engines.
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