HubSnacks was tasked with redesigning and building a header mega menu that would be easy for the content marketer to update and manage. For Assuaged, the goal was to improve navigation and search functionality to allow visitors to easily find valuable content. “Thank you so much! You guys are the best! So grateful!” - Thane Murphy, co-founder of Assuaged
Assuaged’s previous header menu made it difficult for website visitors to find their valuable content. It was unclear, poorly mapped, and the search bar was not clearly visible. The header was also no longer in line with their updated brand identity.
With customer-centricity being front of mind, our key objective was to design and build a header menu that is easy to update, enabling the customer to effortlessly edit content as needed. The header menu was built utilizing a global custom module and the new menu HubL node. The menu API node, allowed us to easily create a mega menu that allows multiple content fields, making it easier for visitors to navigate and find Assuaged’s valuable content.
Pageviews increased by 77% month-over-month Improved UX: The new mega menu allows for improved visitor engagement as the content is categorized clearly into key content areas The customer can now effortlessly edit and update the header navigation
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