Mega Menu Boosts Pageviews/Session by 77%

This project involved the redesign of a header mega menu by using a global custom module and menu API node that allows for easy navigation between content areas, includes descriptive messaging for key content groups and is easy to update and edit.
Mega Menu Boosts Pageviews/Session by 77%

Details:

Company name:

Assuaged

Region

United States

Industry:

Health and Fitness

HubSpot Products:

CMS Hub HubSpot CRM

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

HubSnacks was tasked with redesigning and building a header mega menu that would be easy for the content marketer to update and manage. For Assuaged, the goal was to improve navigation and search functionality to allow visitors to easily find valuable content. “Thank you so much! You guys are the best! So grateful!” - Thane Murphy, co-founder of Assuaged

Problem the company had:

Assuaged’s previous header menu made it difficult for website visitors to find their valuable content. It was unclear, poorly mapped, and the search bar was not clearly visible. The header was also no longer in line with their updated brand identity.

The Hubspot CMS solution:

With customer-centricity being front of mind, our key objective was to design and build a header menu that is easy to update, enabling the customer to effortlessly edit content as needed. The header menu was built utilizing a global custom module and the new menu HubL node. The menu API node, allowed us to easily create a mega menu that allows multiple content fields, making it easier for visitors to navigate and find Assuaged’s valuable content.

Results:

Pageviews increased by 77% month-over-month
Improved UX: The new mega menu allows for improved visitor engagement as the content is categorized clearly into key content areas
The customer can now effortlessly edit and update the header navigation

Details:

Company name:

Assuaged

Region

United States

Industry:

Health and Fitness

HubSpot Products:

CMS Hub HubSpot CRM

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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