SharpCloud provides data storytelling and roadmapping software for businesses. Their new website had to bring their brand and product to life, guiding visitors through the details that matter. Blend worked at simplifying the navigation, optimising existing content, and condensing complex features into snappy, impactful copy to engage visitors.
SharpCloud’s software is powerful, but their website was sprawling and difficult to navigate, resulting in a poor user experience that reduced the impact of their product. They were also struggling to attract relevant traffic to their site.
Working with Sharpcloud, we redesigned their website to develop an intuitive user-experience that better presented their product. We improved accessibility by adding simple navigation alongside clearly defined messaging, so visitors could easily explore the features that make SharpCloud unique. Alongside the updated design, we worked on a content marketing campaign to build trust and drive relevant traffic to the site, providing a sizeable boost to SEO.
SharpCloud now has a slick, modern website that better showcases their software offering. It’s now incredibly intuitive to navigate and provides a vastly improved user experience for its visitors.
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