Complete website redesign into the HubSpot Content Hub. Use of images and videos to showcase their big projects. Clean design with luxury feel, and simple programming to allow the customer to manage content on an ongoing basis. We also included the creation of pillar pages to attract more organic traffic and a complete restructuring of their content into topic clusters for SEO.
The previous website didn’t provide a great experience and was too busy. There were SEO issues. Their biggest challenge was they didn't have the ability to manage images & videos without having to request the changes to their website designer.
SEO issues were fixed and 301 redirects were implemented as soon as the new site went live. Commercial and Residential construction pages were created and the galleries showcase their projects in a very clean way now. The new website is made for easy editing.
The website’s organic traffic has been growing consistently since the new website was launched, the conversion rate has also increased and now this website is a tool for their sales team to showcase their projects remotely and schedule a visit to their design center for a consultation when appropriate.
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