Orthodontist Aligns With HubSpot CMS for Custom Web Design

Laster Orthodontics is an established and growing orthodontist practice in North Carolina. Their existing WordPress website was out of date and out of touch with modern marketing practices. They wanted a new website built for speed, and growth.

Details:

Company name:

Laster Orthodontics

Region

United States

Industry:

Healthcare

HubSpot Products:

CMS Hub HubSpot CRM Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

Client was looking for a modern, high-speed website that would attract new patients to the practice and convert those prospects into patients. The primary persona for an orthodontist is a teenager, so it was important the site reflected this. Dr. Laster also wanted to be a resource for the community and a thought leader, offering his advice and knowledge to the community whether they were his patients or not.

Problem the company had:

The existing WordPress website was slow, and the website was not mobile-friendly. The website also wasn't performing well in search engines.
Organic visitor traffic was limited, and the website did not fully represent the brand.

The Hubspot CMS solution:

After our digital audit and website evaluation, we proposed a two phase growth-driven design solution. We would solve the big problems (load speed, technical errors) in phase one, and then work on brand messaging and SEO in phase two.
Phase One: Migrate the WordPress site to the HubSpot CMS. We were able to get them on a faster, more secure, mobile-friendly platform.
Phase Two: Build a custom dental website: We could create an improved user experience that was optimized for search engines.

Results:

Increased Traffic: We saw 131% in 90 days!!! 1,333% Growth in 14 months!
Increased Leads: Leads from organic traffic were up +36% in 90 days!
Increased Revenue: The practice reports that this was their best Q1 ever.

Details:

Company name:

Laster Orthodontics

Region

United States

Industry:

Healthcare

HubSpot Products:

CMS Hub HubSpot CRM Marketing Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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