HubSpot CMS | Parlaying a B2B Consulting Firm’s Rebrand into a New Website

To celebrate The Spur Group’s new messaging and branding, we wove in the logo and other design elements throughout the website.

Details:

Company name:

The Spur Group

Web Design Agency:

Name:

SmartBug Media

Reviews:

539 Reviews

HubSpot Service Partner Tier:

Elite

Overview:

The Spur Group is a B2B consulting firm specializing in helping companies create go-to-market strategies. The business needed a new website to leverage its newly updated branded, messaging, and positioning. The Spur Group turned to SmartBug Media® to build a sleek, persona-driven site that generates more leads.

Problem the company had:

The Spur Group underwent a much-needed rebrand to solidify its organizational messaging. After the rebranding was completed, the company’s existing website didn’t match the new focus of the company’s brand strengths and persona needs.

The Hubspot CMS solution:

To celebrate The Spur Group’s new messaging and branding, SmartBug® wove the company logo and other design elements throughout the redesigned website. A revamped sub-navigation bar focuses on each of the company’s primary offerings so site visitors can easily find what matters most to them. A Services mega menu maximizes space while helping visitors find the right solutions for their problems.

Results:

SmartBug also built four easy-to-maintain assessments that leverage forms, contact properties, and workflows to provide prospects of The Spur Group with useful insights via an interactive, brand-driven experience.