Overview:
Herzer Financial is a premier provider of flexible financing services in California. Herzer delivers tailored loan options for consumers and real estate investors, including ground-up construction loans, fix-and-flips, bridge loans, consumer loans, commercial financing, refinance options, and purchase money loans. Thanks to Herzer’s unique expertise, the team bridges the gap in private money funding to ensure clients have the necessary financial support to pursue their real estate goals.
Problem the company had:
When the Herzer Financial team approached SmartBug Media®, they were ready to transform their online presence. Subtle animation, color overlays, and sleek navigation position Herzer as a professional yet approachable private lending partner.
The Hubspot Content Hub solution:
Today, visitors—including borrowers, brokers, investors, and contractors—can easily view Herzer’s complete list of loan offerings. And for visitors ready to take the next step, CTAs to “Apply for a Loan” or “Appy to Invest” are just one click away.
Results:
SmartBug Media® developed cohesive branding, including a new logo and dynamic graphics, to establish a modern and professional look and feel. We also built interactive modules to ease the loan discovery and selection process.