Paymash website is a responsive, multilingual product showcase page built to promote and sell an integrated e-commerce and Point of Sale mobile app across European markets. The site uses clean and modern design to reflect the product’s capacity to support multiple devices, systems, and regions, and it leverages HubSpot to publish localized content fast. It also helps drive more sales through features such as a pricing page, web-based purchasing, and PoS sign-ups.
The company lacked a consistent and localized website specifically tailored to target various geo-regions, and it didn’t make proper use of the HubSpot translation feature.
Paymash wanted to create a localized, relevant experience for all European visitors. Specifically, it was looking for seamless navigation between languages and currencies, based on the visitor location, and tailored and personalized content for each of its target audiences. The company also wanted to be able to add new languages and currencies in the future without any coding effort.
The new site provides seamless navigation in multiple languages. New locales can be added easily, without tech support. HubSpot landing pages generate leads, and HubSpot localization features allow for publishing fresh multilingual content.
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