Rise.CX had a website that was not reflective of their personas and industry needs. It was not ranking well, bringing in new leads and positioning the capabilities of the business. Which are deep. They required a new website, where that could track a customer journey, performed well from an SEO point of view, and was agile, adaptable, and current.
Their previous website was difficult to adjust, was not reflective of their capabilities, and client’s needs, and simply put was not converting new customers. Unable to track the customer journey, and could not present personalized content.
The focus was to completely re-design how they presented to the market, and to be reflective of the capabilities the business holds. They are key partners of AWS, Genesys, and Telstra and deliver exceptional outcomes in a competitive market. Through industry research, key project milestones, and numerous sessions we reverse engineered their digital approach. Creating a new website, branding, customer journey, and conversion-based outcomes.
Within the first two hours of the site going live, they achieved their first lead. We have seen a dramatic increase in traffic, and the website now presents in a way that is reflective of Rise.CX capabilities.
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