Biocair, a global specialist in temperature-controlled logistics, needed a new website that would scale to meet the demands of their growing international business and provide a better user experience for their customers. The new website offers logical navigation, open and clean design, and personalised smart content – all backed up by the HubSpot Content Hub.
Biocair had outgrown their old website, which made it hard for new customers to find what they needed. They needed a website that was built with scalability and usability in mind.
Biocair’s strong brand was easy to scale up into a design that reflects its global operations. We opted for a corporate feel to promote trust and reliability. The navigation was optimised to improve the user experience. We created an easy-to-modify map that allows Biocair to add new office locations without developer support. To improve the performance of CTAs, we built smart content that changes depending on the location of the user, so visitors can speak to their nearest salesperson.
Lower bounce rate (-15%) and longer session duration (+40%) show that the new site is easier to navigate and more engaging. Efficiencies in the code ensure fast delivery to site visitors and a reliable foundation upon which to expand the site.
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