Blend was tasked with creating a modern, user-friendly website to help Site Search 360 bring its cutting-edge product before a wider audience — particularly those looking for a viable alternative to Google’s own on-site solution, which was discontinued in 2017. A better, more user-friendly UI was also required to provide a smoother user experience.
Site Search 360 had an exciting product; the problem was their existing website wasn’t optimised to market it. The service pages were dated, while the copy failed to accurately communicate the value of their search tool to their target audience.
Drawing on our experience of the HubSpot platform, Blend transformed Site Search 360’s site. The combination of a clean and engaging colour palette, coupled with custom visuals, provides a pleasing user experience and helps forge a distinct brand identity. Site Search 360's service pages now leverage SEO best practice and contemporary design principles, facilitating an effective, results-driven content marketing campaign.
Between August 2018 and February 2020, organic traffic coming into Site Search 360 has increased by 113%. Referral traffic has enjoyed a similar upturn, driven by 360’s inclusion in a prominent Colorlib article published earlier this year.
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