Herzer Financial, a subsidiary of Socotra Capital, is a long-standing client of SmartBug Media®, having initially recruited our services several years ago to revamp its outdated website and enhance its online image. Pleased with the positive results of that project, the company approached SmartBug once again to discuss a refresh of the Socotra Capital website. The team sought a modern, professional yet approachable look and feel that aligned with Herzer’s updated branding and messaging.
The client’s satisfaction with the results of the Herzer website revamp influenced its decision to update the Socotra website with a more contemporary and cohesive brand image that captured both lenders’ service offerings.
We expanded Socotra Capital’s brand visual language by incorporating engaging hero images, subtle color overlays, image compositions, and illustrations to create a new aesthetic. We updated the icon style to be simple and clean, using filled icons to support information and resonate with Socotra’s clients. Abstract geometric wave patterns were used to evoke characteristics from the logo mark and maintain cohesiveness throughout the brand usage.
The SmartBug team launched a new website for Socotra Capital that aligned with the branding of its subsidiary, Herzer Financial, and captured the professional yet approachable look and feel Socotra was aiming for.
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