The Professionals NZ complex CMS / CRM integration

The Professionals were ‘stuck’ with a hugely cumbersome CRM system that housed all the collateral and websites for all their New Zealand Agents. They wanted increased usability & improved UX for their customers. The data needed to pull from the CRM.
New dynamic property listing functionality, including searching

Details:

Company name:

The Professionals Real Estate Group

Industry:

Real Estate

HubSpot Products:

CMS Hub HubSpot CRM APIs

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

The Professionals wanted to move their website to CMS Hub to make it easier for their marketing team to manage. The major challenge for this project was to determine how to handle all their property listings as these were stored in another CRM that had no API and they needed to be displayed on the HubSpot platform in a new easily searchable way.


We worked with Engaging Partners on this project to meet the client's needs.

Problem the company had:

The property listings were stored on another system called PropertySuite. There was no way to display these listings directly on HubSpot. PropertySuite only offered a XML data feed to extract these listings.

The Hubspot CMS solution:

We developed middleware to process the XML data feeds and insert the listing data into HubDB. Complex filters could then be created on the front end to allow users to search for properties.

Images were an issue as HubDB could only store 10,000 rows per table. To overcome this we process images and store the image / file locations on the listing row. This also improved performance significantly as only a single query was required to pull the listing data.

Results:

There was a huge boost in MQL’s after launch - the new templates were extremely well optimised to pass enquiries directly to the agents as they hit the site. Marketing could now also quickly roll out their own content and updates as required with well structured and consistent templates.

Details:

Company name:

The Professionals Real Estate Group

Industry:

Real Estate

HubSpot Products:

CMS Hub HubSpot CRM APIs

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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