Craft Impact’s team of inbound marketing specialists partnered with Wakely Actuarial to create a new website and develop a strong inbound marketing strategy that would help the company continue to grow.
Wakely Actuarial came to Craft Impact in 2018 with a marketing plan that consisted of conference attendance and customer referrals, and they were concerned that their marketing strategies were falling behind their competitors.
The Craft Impact team reviewed existing website content and researched competitor websites to develop an updated website that not only had a more modern look and feel, but would also help current and potential clients understand the services Wakely Actuarial offers and educate them on the actuarial industry in general. Technical language was simplified and turned into content that would resonate with potential buyers.
Within weeks of launching the new site, Wakely Actuarial started to receive leads from the “Contact Us” form. Within the first month, the team was scheduling meetings with potential clients who were able to contact them via the website.
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