Wakely Actuarial Embraces Inbound Marketing

Wakely Actuarial is an actuarial consulting firm based in Palm Harbor, FL. They had long relied on networking at trade shows and customer referrals for new business, and had a website that, as far as they knew, never produced a single lead.

Details:

Company name:

Wakely Actuarial

Region

United States

Industry:

Financial Services

Features:

Websites

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing

Overview:

Craft Impact’s team of inbound marketing specialists partnered with Wakely Actuarial to create a new website and develop a strong inbound marketing strategy that would help the company continue to grow.

Problem the company had:

Wakely Actuarial came to Craft Impact in 2018 with a marketing plan that consisted of conference attendance and customer referrals, and they were concerned that their marketing strategies were falling behind their competitors.

The Hubspot CMS solution:

The Craft Impact team reviewed existing website content and researched competitor websites to develop an updated website that not only had a more modern look and feel, but would also help current and potential clients understand the services Wakely Actuarial offers and educate them on the actuarial industry in general. Technical language was simplified and turned into content that would resonate with potential buyers.

Results:

Within weeks of launching the new site, Wakely Actuarial started to receive leads from the “Contact Us” form. Within the first month, the team was scheduling meetings with potential clients who were able to contact them via the website.

Details:

Company name:

Wakely Actuarial

Region

United States

Industry:

Financial Services

Features:

Websites

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
Try HubSpot CMS free - Get a demo!

Learn more about CMS Hub
More Financial Services HubSpot CMS website examples:
New Website for Investment Advisor and Accounting Firm New Website for Investment Advisor and Accounting Firm
Financial Services
Company: The Personal CFO
Agency: Nextiny
New HubSpot website and site restructuring for an accounting firm. Product based website with an emphasis on video and engagement using Wistia integration.
Report this listing
Turning and rebranding a digital magazine into a blog Turning and rebranding a digital magazine into a blog
Financial Services
Company: Nationwide Pet Insurance
Agency: Blue Green
By redesigning the content-creation workflow, we helped streamline and enable easy content creation and publishing by moving a digital magazine to a blog format leveraging the HubSpot CMS.
Report this listing
New Website for Wealth Management Company New Website for Wealth Management Company
Financial Services
Company: Caldwell Trust Company
Agency: Nextiny
New HubSpot website for wealth management company using a clean design with a focus on lead generation and ease of use for the client.
Report this listing
HubSpot Enterprise CMS Migration from Angular for Global org HubSpot Enterprise CMS Migration from Angular for Global org
Financial Services
Company: Global Association of Risk Professionals
GARP is the leading association for risk professionals globally, serving over 150,000 members in 190 countries. They approached Mole Street to migrate their large enterprise site to HubSpot.
Report this listing
Accounting company benefits from strategic redesign Accounting company benefits from strategic redesign
Financial Services
Company: Schroedel, Scullin & Bestic, LLC
Agency: PALO Creative®
An outdated website partnered with a recent brand design refresh, SSB knew they needed to upgrade their site to achieve success. They wanted to redesign their site to qualify additional leads, increase user experience &implement their new branding.
Report this listing