Website Redesign for Leading Precast Concrete Manufacturer

Leesburg Concrete Company, Inc. partnered with Craft Impact to update their website with a more modern look and increased functionality. The new site highlights Leesburg Concrete’s products and capabilities in a simple format that’s easy to navigate.

Details:

Company name:

Leesburg Concrete Company, Inc.

Region

United States

Industry:

Manufacturing

Features:

Websites

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

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Overview:

LCCI’s website redesign was part of a larger content strategy and lead generation project that initially focused on their precast concrete classrooms. In addition to developing a comprehensive content strategy that focused on marketing to school officials, Craft Impact was also asked to update the company website to incorporate inbound marketing best practices.

Problem the company had:

With a sales cycle that can extend up to three years, Leesburg needed a cost-effective, strategic plan to stay engaged with potential customers, which included a website that used inbound principles. They wanted a highly customizable solution.

The Hubspot CMS solution:

Craft Impact used the HubDB feature to quickly build out the catalog features of the website, and improved mobile functionality. Other features built into the site include lead generation offers, video, and targeted blog articles.

Results:

Site traffic and leads have steadily increased since the launch of the website, and sales are expected to rise as well over time (due to the company’s long sales cycle).

Details:

Company name:

Leesburg Concrete Company, Inc.

Region

United States

Industry:

Manufacturing

Features:

Websites

HubSpot Products:

CMS Hub

Web Design Agency:

Reviews:

HubSpot Solution Partner Tier:

Report this listing
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