Website brings ground-breaking research to a global audience

A fresh website design features a stronger brand identity, bespoke animations, and improved user experience.
The fluid particle animations make the homepage feel modern and interactive.

Details:

Company name:

PhoenixBio

Industry:

Healthcare

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

PhoenixBio is revolutionising animal models in preclinical research. Its chimeric mouse model with a humanized liver allows researchers to boost the translational qualities of drug discovery and development projects. PhoenixBio’s previous website, built on WordPress, didn't communicate its ground-breaking product to an international audience. It needed a more universally accessible website with a fresh design, SEO-optimised copy, and clear calls to action.

Problem the company had:

PhoenixBio had outgrown its previous website. It hindered their ability to engage a global audience and showcase their ground-breaking products and research.

The Hubspot CMS solution:

The website was migrated from WordPress to HubSpot. Blend redesigned the site to create a fresh, cleaner look, with prominent calls to action throughout. We created bespoke animations with flowing particle effects for the hero image and call-to-action banners. Our partner BioStrata rewrote the copy, optimising it for SEO and an international audience. The website structure was reorganised for easier navigation, with a new resources hub, cases studies, and blog created using HubDB.

Results:

The new website appeals to an international audience. It offers an improved user journey with clear calls to action to support lead generation. The design and animations create a distinct brand identity and better reflect PhoenixBio’s work.

Details:

Company name:

PhoenixBio

Industry:

Healthcare

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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