OnPay wanted to develop a reimagined web experience for their organization. Their new site needed to clearly communicate the platform's capabilities and competitive advantages, provide a modern, personalized user experience that demonstrates capabilities to prospective clients, and make key information easy to find. The goal of these enhancements would be to better educate the market about what the organization does, generate more high quality leads, and shorten sales cycles.
Taking on a project to digitize AR/AP can seem daunting, and expensive. Decision makers for these projects are analytical and data driven, and need to see concrete value for their investments. The previous website did not demonstrate this value.
We built a website on the Content Hub that incorporated smart content, creative visuals with bold imagery, and a mobile friendly ROI calculator.
Landing page submissions are up 17%.
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