This was a complete website redesign on HubSpot's CMS. We implemented a clean design with luxury feel, and simple programming to allow the customer to manage content on an ongoing basis. We also included a whole microsite hosted under the same domain with a separate template and menu for their assisted living and memory care building.
The previous website was outdated, had a poor user experience, & there were also SEO issues. The biggest challenge was to give marketers the ability to edit content without custom programming, separately for the two different brands, but under the same domain.
We implemented two separate templates and blog themes to keep the two brands separate, the main one as the home page and the second one as a microsite inside. SEO issues were fixed as soon as the new site went live.
The website’s organic traffic and conversion rate have been growing consistently since the new website was launched. Now, this website is a tool for their sales team to get more people to visit the community and close more customers.
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