Tempo, one of the largest developers in the Atlassian ecosystem, approached Blend seeking an experienced HubSpot partner. They needed a team capable of working in close collaboration with the company’s creative director to update their website and reflect recent branding changes – all in time for the Atlassian Summit 2020. They also required strategic input from our in-house marketing team to improve the visibility of lead-generating resources and boost conversion rates.
With the conference only a couple of short months away, a quick turnaround was essential. They needed a partner with the expertise, design pedigree, and collaborative mindset to deliver their new website rapidly – without compromising on quality.
To meet such a tight deadline, we suggested a phased approach to the website launch. We concentrated on delivering key product and company pages first, coordinating with Tempo to ensure they were designed and built in time for the summit. We then began updating the remaining pages in phase two. This approach allowed us to focus our energies where they were needed most. It also gave us time to improve the overall structure of the site to support Tempo’s wider content marketing strategy.
Despite the quick turnaround, the new pages were successfully published ahead of the Atlassian 2020 summit. The Tempo team were impressed by the clean design, intuitive site architecture, and increased prominence of important marketing resources.
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