HubSpot CMS | Redesigning a Website for a User-Centric, Flexible Approach

Redesigning a Website for a User-Centric, Flexible Approach

Teknion’s new website helped them make dramatic changes to their user experience by clarifying their message, increasing engagement and conversions, and creating better website management through flexible libraries of content using HubDB.

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Details:

Company name:

Teknion Data Solutions

Web Design Agency:

Name:

Gravity Global—UK, USA, Poland, Singapore, Vietnam

All examples from: Gravity Global—UK, USA, Poland, Singapore, Vietnam

Reviews:

56 Reviews

HubSpot Solution Partner Tier:

Platinum

Overview:

Teknion Data Solutions chose Mojo Media Labs to redesign their website using HubSpot Content Hub. Mojo helped them apply new messaging into a website experience that makes their customers the hero of the story. We focused on better UI/UX, identifying clear pain points and solutions, and building a better website management experience for their marketing team with the ability to update content efficiently.

Problem the company had:

Teknion’s challenge was a lack of engagement, a confusing brand message, and poor user experience. Internally, they struggled with updating the website quickly and efficiently, needing the help of developers for simple updates or new pages.

The Hubspot CMS solution:

Mojo created a strategic content plan and custom design. With Teknion’s new content and sitemap ready to go, our development team got to work building a more agile website on HubSpot Content Hub using modular design philosophy. We created a flexible template with reusable components as opposed to a collection of static pages. This approach gave Teknion the efficiency and power they needed. Using HubDB, we created libraries of content that Teknion’s team can use throughout the site and update in one place.

Results:

As a result, Teknion and Mojo produced a beautifully designed, user-focused, flexible website that the client is proud of. Teknion saw a 23% increase in organic traffic after launch and an uptick in engagement and conversion since launching the site.