HubSpot CMS | A complete website rebuild to improve performance

P4R Home Page

Details:

Company name:

Projects 4 Roofing

Web Design Agency:

Name:

Whitehat Inbound Marketing

Reviews:

46 Reviews

HubSpot Service Partner Tier:

Diamond

Overview:

The company had a legacy website built in WordPress. It was slow and difficult to maintain. Over 25 active WordPress plugins were used to deliver the functionality including, testimonials, case studies, pricing pages and product pages.

Problem the company had:

Due to the complexity of the original implementation, which used a custom WordPress Theme and multiple plugins, the system was slow. It was also highly unstable. A small change or plugin update might cause the system to crash and need to be restored.

The Hubspot CMS solution:

The main site was re-built using CMS Hub Starter for the 'core' pages. Marketing Hub Professional was then used for additional landing pages and the blog. All existing functionality was replicated using built-in HubSpot modules and templates were built to provide a unique brand look and feel.

Results:

All legacy code was replaced. The site speed (as measured by GT Metrix) improved from 43% 'F' to 'A' 100%. The site maintenance is now easily handled by the client marketing team without having to request developer involvement.