A standard theme (CLEAN6) was used to ease maintaining the pages for the client. This theme was extended with custom modules to give the brand more expression. The color concept that separates the different areas of the brand is standing out. The subpages are given cohesion through the design, logos and icons. It is a great example of how HubSpot standards, a comprehensive design concept and special customer requirements for service processes and products can be combined on one page.
The company serves different customers within the different areas. This required the possibility to navigate to subpages within the different areas, where you can explore the topics in greater depth and get information about the area itself.
Thanks to the efficient blog categorization and the delimitation of areas in child themes as well as the implementation of a service form with corresponding workflows in the background, several customer groups can be picked up.
The new structure on the various area pages enabled the client to work more effectively. Inquiries are assigned to the right teams, the routing of service requests has improved and marketing is able to easily manage new content on the website.
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