CHI wanted to transform its website for the modern buyer, whilst ensuring that it truly reflected its marketing-leading products and premium brand. So, they approached Blend to create a website that would exceed their ambition.
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CHI realised that their current website wasn’t optimised for the modern, online buyer and didn’t reflect their premium craftsmanship, customer service, and facilities.
Blend created a new website that reflects CHI’s premium brand with a clean design and high-end photography. It features custom functionality, such as an advanced search built with HubDB that lets users find their ideal product with ease. Intuitive paths and journeys cater to residential and commercial buyers, making it easy to find the information required and request a quote when ready.
With the new website in place, CHI is now perfectly positioned to be discovered by potential buyers, provide an engaging experience, and capture demand effectively, all while perfectly representing its premium brand.
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