A website redesign that embraces the capabilities of the HubSpot platform, including the HubSpot CMS, CRM, and HubDB. Using HubDB to organize product lines and details, users can effortlessly navigate through the website to find comprehensive product information. The website features custom calculators, a product selector, and a resource library, all thoughtfully designed to enhance user experience and ensure easy access to valuable resources.
CASSEL aimed to simplify product categories and details, emphasizing its outstanding services. The goal was to create a better user experience, as well as enable easy product updates for the team and help users find accurate information.
We leveraged HubDB to organize products, details, and company information, enabling users to filter products according to their specific requirements and preferences. The new site allows team members to effortlessly update and create pages using the HubSpot CMS.
The redesign prioritizes customer needs, and the company has experienced remarkable improvements. Distributors and agents now receive better-qualified leads and spend less time on closing deals.
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