A conversion website for C2A’s international business

C2A is a company which offers solutions for transportation professionals. It provides different cards with advantages such as easier payments and expense management. C2A needs a website redesign to continue its growth in the transportation industry.

Details:

Company name:

C2A

HubSpot Products:

CMS HubHubSpot CRM

Overview:

The challenge for Make the Grade is to create a clean slate for thinking and developing a conversion website. Implementing easily editable modules for marketers. Linking the CMS directly to the CRM in order to eliminate manual tasks and review old content to be SEO friendly. Create a multilingual website for the 8 countries where C2A operates. And finally have a clear design that speaks to transportation professionals.

Problem the company had:

C2A used to have an old website on the WordPress CMS. Many plugins weren't properly synchronized, which mades any changes difficult. The lack of SEO optimization and the manual processes for data use could not generate many leads.

The Hubspot CMS solution:

For this project, CMS Hub Professional and the HubSpot CRM Suite Starter are used. Make the Grade created a custom website for C2A by developing easily editable modules for their teams to make them autonomous on the HubSpot CMS. Ergonomic and graphic mockups were designed, as well as a site map dedicated to conversion and SEO. Multi-language variations were created, especially in English, Italian and Polish. Visible results are now observed.

Results:

From a quantitative perspective, C2A now has between 70 and 80% of visitors who are unknown prospects in the current database. C2A got 3 times more leads than on their previous website and the French part of them is converted at 13%.

Details:

Company name:

C2A

HubSpot Products:

CMS HubHubSpot CRM
More Professional Services HubSpot CMS website examples:
A Website Which Uncovers The Potential of HubSpot CMSA Website Which Uncovers The Potential of HubSpot CMS
Professional Services
Company: BabelQuest
Agency: BabelQuest | Unlock The Potential Of HubSpot
A website designed and created by Elite HubSpot Solutions partner BabelQuest. With their own in-house CMS team, it was essential that their own website reflected the best of what could be achieved with HubSpot CMS.
Transforming Brands from Blueprint to BeautyTransforming Brands from Blueprint to Beauty
Professional Services
Company: Southeastern Printing
Agency: SmartBug Media
When Southeastern Printing first approached SmartBug Media®, its primary objectives were to increase lead generation of an all-in-one digital brand management platform and grow recruitment efforts internally.
Showcasing Legal Expertise in Social and Economic SectorsShowcasing Legal Expertise in Social and Economic Sectors
Professional Services
Company: Fields Han Cunniff PLLC
Agency: SmartBug Media
SmartBug® created a new website for Fields PLLC that will help them attract more cases and increase their ROI. The creative design and clever animations draw visitors in, and clear navigation increases user satisfaction.
Multi-Country, Custom Website For Fast Growing BusinessMulti-Country, Custom Website For Fast Growing Business
Professional Services
Company: Glampitect
Agency: Red Evolution
Ambitious Scottish company, Glampitect, was launching new businesses in Dubai and the USA . We designed a stunning website with three separate country versions, working closely with their content team to meet their very tight deadlines.
Legalstart: new website & migration of 3000 pages via APILegalstart: new website & migration of 3000 pages via API
Professional Services
Company: Legalstart
Agency: Markentive - Agence HubSpot - FR - EN
Legalstart’s website project included the migration of 3000 pages via API from Mezzanine CMS, the use of HubDB to manage 50 categories and the development of a complex custom multi-level menu.