Building Occtoo a toolbox for growth with HubSpot’s Content Hub

Occtoo wanted to create a fresh look for their website and also have the ability to manage it going forward.

Details:

Company name:

Occtoo

Industry:

Software

HubSpot Products:

Content Hub

Overview:

Occtoo wanted the flexibility to create different site pages based on page templates and be able to structure their pages using customizable modules. They not only wanted complete flexibility, they also wanted their website pages to remain consistent with their brand’s look and feel. They needed modules to act as the building blocks that they could then continuously develop their website with. To do this iGoMoon designed and developed page templates and associated modules.

Problem the company had:

Occtoo’s old website was dated and their page templates and modules had limited functionality. Their marketing team had trouble creating pages the way they wanted them and had to find workarounds to create specific page elements they required.

The Hubspot Content Hub solution:

Occtoo’s website and business priorities will change continuously in the next few years. So it was important to give them something flexible to work with. iGoMoon built new page templates and associated modules in HubSpot’s Content Hub. Using different modules, Occtoo can create pages the way they want them. iGoMoon designed the modules carefully to limit the amount of customization in order to meet Occtoo’s brief and avoid the site being off-brand or inconsistent.

Results:

Occtoo were able to create their site from “scratch” using the page templates and modules iGoMoon designed and developed. The public received the new site well and Occtoo doubled their traffic in one month of being live.

Details:

Company name:

Occtoo

Industry:

Software

HubSpot Products:

Content Hub
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