Previously hosted on WordPress, the RapidAI website was made for engineers and customers. It was never intended for prospects as a marketing tool. RapidAI worked with Kuno Creative to undergo a thorough rebranding process and website redesign on Content Hub to showcase its data-driven, clinically backed software.
The sales team never used the website, but instead sent PDFs to prospects. This was not scalable. Now the website serves as an impressive sales tool that is always up-to-date as well as indicative of the company’s technological abilities.
RapidAI secured the help of an agency to interview stakeholders, develop personas, and rebrand the company. This rebranding focused on how to sell to prospects and further communicate with customers. The website was rebuilt on HubSpot to ensure it was a “marketing first” approach. The company also purchased HubSpot Marketing Enterprise to bring all efforts under one umbrella.
Traffic and leads are both increasing every month since a February 2020 launch. Additionally, time on site has increased by 101% to 3 minutes.
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