Highlighting Custom Case Capabilities While Promoting E-Commerce

Cases By Source, a custom case designer and manufacturer, wanted to improve the user experience on the custom side of their website while maintaining their strong SEO value on the e-commerce side.
Hero section of the homepage

Details:

Company name:

Cases By Source

Industry:

Manufacturing

Web Design Agency:

Name:

Kuno Creative Kuno Creative

All examples from: Kuno Creative

Reviews:

HubSpot Service Partner Tier:

Overview:

When Cases By Source came to Kuno Creative, their hope was to migrate their website over to HubSpot (both the custom case and e-commerce pages) and have it fully redesigned. The original website, however, was hosted on an outdated platform that required developer-level knowledge in order to make updates. With this in mind, the team at Kuno Creative recommended a phased approach that would begin with the redesign and development of custom case pages before moving on to the e-commerce portion.

Problem the company had:

Cases By Source had outsourced their website years ago, so the site was hosted on an outdated platform. This made it difficult for team members to readily access the website to make changes while creating a poor user experience for website visitors.

The Hubspot CMS solution:

Kuno Creative took a UX-based approach to the website redesign and leveraged buyer persona insights. By focusing on the interests and needs of end-users, the Kuno team created a portfolio (backed by HubDB) that preloads to each custom case category page. So if you're a marketing manager of consumer products and want to see examples of cases in the aluminum category, the portfolio will automatically load to that respective page, or you can choose relevant filters on the actual portfolio page.

Results:

Kuno Creative has seen better segmentation and data around users as they interact with the website, and the HubSpot Conversations tool has leads connecting with salespeople earlier on, providing insights into what they're looking for on the site.

Details:

Company name:

Cases By Source

Industry:

Manufacturing

Web Design Agency:

Name:

Kuno Creative Kuno Creative

All examples from: Kuno Creative

Reviews:

HubSpot Service Partner Tier:

More Manufacturing HubSpot CMS website examples:
New buyer-centric website that reflects a premium brandNew buyer-centric website that reflects a premium brand
Manufacturing
Company: CHI Overhead Doors
Agency: Blend | The HubSpot Website Agency
CHI Overhead Doors needed a premium website to reflect its market-leading products. This complete website redesign provides them with the platform they need to showcase their products and engage their buyers.
Structure Meets Flexibility in Liquids PackagingStructure Meets Flexibility in Liquids Packaging
Manufacturing
Company: AeroFlexx
Agency: SmartBug Media
Learn how AeroFlexx partnered with SmartBug Media® to turn its website into a lead generation engine and position itself as a leader in the liquids packaging space.
CASSEL Inspection HubSpot website designCASSEL Inspection HubSpot website design
Manufacturing
Company: CASSEL Inspection
Agency: Stream Creative
HubSpot website design for an industry-leading manufacturer of industrial Metal Detectors and X-ray Inspection machines. Enhanced online presence with a focus on product lines and detailed product information.
Cincinnati Test Systems HubSpot website designCincinnati Test Systems HubSpot website design
Manufacturing
Company: Cincinnati Test Systems
Agency: Stream Creative
A user-friendly HubSpot website design tailored for an industry-leading manufacturer of metal detectors and X-ray inspection machines. Enhanced online presence with a strong emphasis on ease of use and customer service.
Mastercraft Kitchens - A Website RenovationMastercraft Kitchens - A Website Renovation
Manufacturing
Company: Mastercraft Kitchens
Redevelopment of the Mastercraft Kitchens website on the HubSpot CMS platform, including a new gallery function and core content, all optimised for desktop and mobile viewing.