Encore is a private company which works in the field of travel management for companies. It offers two solutions based on two levels of customers: Encore and Zii. When Encore realized that the information presented on their website was not very representative of what their users could really look for, they asked Globalia’s expert team to help them with a complete marketing strategy. The content part had to be worked on and we had to focus on the sitemap of the website to really meet their needs.
Encore Travel’s had an issue with their website : it was not representative of the quality of their offer and the scope of their business. Also, the site was not performing up to the level of marketing.
Their entire brand image at Encore and Zii was redone upstream. Encore Travel reviewed their entire branding. Globalia performed a 100% Content Hub website redesign to integrate their website with Marketing Hub Professional. When we started the redesign project, the clients had done an amazing job on the brand side (logo, colors, etc.). Personalized content based on the personas, configured in the HubSpot database, has been created for the blog to bring more traffic.
3 months since the new site has been launched and we can already notice an increase in domain awareness. Content strategy is creating more traffic with the new blog.
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