Zosimos is a chemistry education platform developed by Chemaxon, a chemical and biological software company. With more than 20 years of experience providing educational institutions with cheminformatic solutions, Zosimos is dedicated to building better products based on its chemistry and biology domain expertise. At the time of kickoff, Zosimos was ready to revamp its website with the help of SmartBug Media® to educate new visitors and drive more leads.
When Zosimos first approached SmartBug®, the company knew it needed to expand the content on its homepage and product pages. The Zosimos team also wanted to create eye-catching CTAs throughout the website to drive more visitors to start a new trial.
Custom CTA buttons make it easier than ever before for new visitors to start a free trial. Meanwhile, on the back end, sophisticated APIs streamline the pricing process for internal development teams.
Teachers can now effortlessly locate information about standalone education products and learning management integration while empowering their students with engaging chemistry curriculum, including starting a free trial.
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