HubSpot CMS | A Strategically-Driven Website Revamp for Makers

The homepage displays Makers' value proposition alongside the clear split between their B2B and B2C offerings.

Details:

Company name:

Makers

Web Design Agency:

Name:

Axon Garside

All examples from: Axon Garside

Reviews:

51 Reviews

HubSpot Service Partner Tier:

Diamond

Overview:

Makers had entered into the B2B market, but their website didn't reflect this new proposition. Whilst they had previously updated their CRM with Axon Garside, their website remained simplistic and the user experience was fragmented. The project centred around updating the user journey on the website to reflect this new B2B focus, whilst refreshing the visuals and experience on the site as a whole.

Problem the company had:

Their website was simplistic and hard to use. Perhaps most importantly, the website was predominantly B2C focused. With the company setting its sights on the B2B market, the sole emphasis on B2C didn’t reflect its revised branding and messaging.

The Hubspot Content Hub solution:

We helped Makers transform their website from inaccessible and B2C-focused, to a versatile platform serving both B2B and B2C markets. The brief was to optimise the website for SEO, refine the user experience, and introduce conversion-focused page templates that could be used to display their new B2B proposition. Using a thorough growth-driven design process, their site now effectively communicates its mission in tech education and talent development, supporting its growth into new markets.

Results:

Axon Garside worked alongside Makers to reimagine the website user journeys and developed a site which caters to both markets effectively. The feedback has been extremely positive, with Makers saying the website is more reflective of their business.