User experience at the heart of the Business at OECD website

As an international political organization, Business at OECD contributes to the growth and development of companies of all sizes and in all sectors. Connecting them with OECD governments, it promotes competitive economies and sustainable practices.
Illustrations présentant le nouveau site internet de Business at OECD

Details:

Company name:

Business at OECD

Region

France

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

Overview:

Through its website, Business at OECD addresses decision-makers in companies, professional organizations, governments and the media. A context that pushed them to develop a creative and innovative website, through 3 challenges : Modernize the website with a unique and creative graphic charter. Design flexible and personalized modules in order to manage and update the contents easily. Develop a platform for 4 personas, working in various industries and structures.

Problem the company had:

Addressing people from all over the world, Business at OECD needs to increase its visibility on the web. In this context, the international organization has chosen to completely overhaul its platform through the HubSpot CMS.

The Hubspot CMS solution:

First, it was essential to carry out an inspirational benchmark. Our objective was to identify all areas of improvement and the most effective techniques to boost the website's activity. Several 3D animations were then made, so that the client could preview the pages and get an idea of the final rendering. The last step, the release of the site, for which we followed a very precise process in order to ensure a perfect launch: the marking plan, the redirection plan and finally the acceptance test.

Results:

This website redesign allowed Business at OECD to benefit from a unique and customized platform. With more than 50 published pages, 4 custom motions, and nearly 40 designed modules, the website has been designed to be as creative as possible.

Details:

Company name:

Business at OECD

Region

France

HubSpot Products:

CMS HubMarketing Hub

Web Design Agency:

Reviews:

HubSpot Service Partner Tier:

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