Through its website, Business at OECD addresses decision-makers in companies, professional organizations, governments and the media. A context that pushed them to develop a creative and innovative website, through 3 challenges : Modernize the website with a unique and creative graphic charter. Design flexible and personalized modules in order to manage and update the contents easily. Develop a platform for 4 personas, working in various industries and structures.
Addressing people from all over the world, Business at OECD needs to increase its visibility on the web. In this context, the international organization has chosen to completely overhaul its platform through the HubSpot Content Hub.
First, it was essential to carry out an inspirational benchmark. Our objective was to identify all areas of improvement and the most effective techniques to boost the website's activity. Several 3D animations were then made, so that the client could preview the pages and get an idea of the final rendering. The last step, the release of the site, for which we followed a very precise process in order to ensure a perfect launch: the marking plan, the redirection plan and finally the acceptance test.
This website redesign allowed Business at OECD to benefit from a unique and customized platform. With more than 50 published pages, 4 custom motions, and nearly 40 designed modules, the website has been designed to be as creative as possible.
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