Ipec wanted a website which is well-organized and user-friendly, with clear navigation and a responsive design. Overall, a website that has an excellent resource for anyone interested in becoming a certified life coach or advancing their coaching skills and knowledge. SraighGrowth was expected to create a professional and trustworthy platform that offers a wealth of valuable information and resources for aspiring and experienced coaching professionals alike.
Ipec had an old design which did not showcase all the services provided by them. There was no clear navigation. The backend and theme was not properly created which makes it difficult to extend the content on a website.
Straight Growth team has redeveloped the iPEC website with a focus on improving the user experience and showcasing all the services provided by iPEC Coaching. Team has implemented multimedia elements such as images, videos, and infographics that helped in making the website more engaging and visually appealing. The website created is optimized for mobile devices, ensuring that it is easy to use and navigate on smartphones and tablets.
The website has been launched with a modern, responsive, and design-heavy interface. This has resulted in a decrease in bounce rate and an increase in overall conversion rate which ultimately helped in bringing in more revenue and sales.
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