Netprofile set out to seek help to improve the flexibility and usability of the publishing platform interface. The customer's goal was to find a partner with strong technical expertise on Content Hub. The seven-week agile project included a total website renewal as well as visual brand update. Kaks.io Labs implemented a website redesign project by using the GDD (Growth Driven Design) model to structure the project related tasks as lean as possible yet still maintaining a high quality.
Although they had recently revamped its website and switched to Content Hub the enthusiasm for an agile publishing platform had turned into frustration. Instead of the site being easy to maintain and flexible, it didn’t bend to Netprofile’s needs.
The most critical definition phase took the form of two workshop days, during which customer journeys, buyer personas and and key elements of the site were built. At the same time, a site map was created to guide the implementation. The development was done strongly on the basis of data and customer-oriented thinking. The project proceeded from a strategy phase towards the final technical development in the Content Hub environment. The whole project was executed in seven weeks sprint.
The user experience improved, both in terms of visuality and usability of the site. Customer centric approach to service the right information easily for the website visitors and lead their way towards conversion points. Easy to use for admin users.
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