Ambitious two-month project for a Finnish educational institution. The project scope included redesign and building of three websites, integration of the HR system with the website as well as onboarding of Sales and Marketing Hubs. The main objective was to create intuitional and user friendly website experience to all visitors, including the ones with special needs.
Existing websites did not meet the needs of the user personas and were not accessible enough. Alignment and processes between marketing, communications and customer care teams were inefficient because each team had their own systems.
Kaks.io Labs’ strong experience on the service design and HubSpot technology was a key to design fully functioning websites with a user centric approach. The project covered a renewal of three websites starting with a profound strategy phase. The technical implementation was conducted through well-defined development sprints and testing. In addition, their HR system was integrated with the Content Hub website. Kaks.io Labs also onboarded both Sales and Marketing Hubs to unify teams’ work and processes.
By the end of the launch year, Invalidisäätiö had realized a growth of 27% in its monthly sessions. In addition sessions from organic search increased by 34% while the amount of MQLs increased by 21%.
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