Make the Grade has created a website for a specific target group following the request of HelloWork. The objective of this project is to target recruiters so that they can easily find what they are looking for on the brand's website. This allows HelloWork to increase its lead generation thanks to the retrieval of information on inbound media such as landing pages and forms.
Before Make the Grade, HelloWork employees tended to do everything themselves. But with no web designer or developer, their team needed to delegate the creation of their website. Also the teams needed to be autonomous with the CMS.
To meet HelloWork's needs, we followed a complete web marketing methodology. Our team focused on a competitive and inspirational benchmark with the implementation of an inbound strategy. The creation of ergonomic and graphical models were followed closely by the development of the website. To carry out all these actions, HelloWork integrated Content Hub as well as Marketing Hub Enterprise and Sales Hub Starter to carry out its daily actions on the long term.
After the site went live in early March 2021, HelloWork noticed a real impact. The teams are even talking about record numbers of leads generated with an increase of about 30%.
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